May 21, 2024

EDx Talk w/ Lukas Vermeer “ Why businesses care about experimentation”

How do businesses use A/B testing to develop products, improve processes, an increase sales? This Guest Lecture open to all EUR students, looks to answer these questions with a insights from Lukas Vermeer.

Interested in attending this event?

Date
21/05/24
Time
14:00 - 14:45
Location
Room Theil CB-1 Woudestein Campus
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Guest Lecture with Lukas Vermeer (Director of Experimentation at Vista, formerly Booking.com

How do businesses use A/B testing to develop products, improve processes, an increase sales? New technologies allow businesses to conduct randomized experiments before every change that they plan to make. Assumptions about what works are replaced by empirical facts. ESE students have the skills to help businesses catch this innovative new wave, which is transforming how businesses operate.

 

Not any EFR member? No Problem, this event is open to all EUR students, just make a EFR account via this link: https://efr.nl/register-yourself/

 

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